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Puchase your "don't call me auntieTM" t-shirt today! Proceeds benefit SAWLF's scholarship for South Asian women. $15. To order, please e-mail: sharetheexperience

SAVE-THE-DATE! Congress 2006 will be held on Saturday, February 25, 2006

Two dynamic business leaders will be the principal speakers at Congress 2006 presented by the South Asian Women’s Leadership Forum on Saturday, February 25, 2006 in Manhattan. SAWLF is pleased to announce that Ms. Indra Nooyi, president and CFO for PepsiCo., Inc. will participate in an interactive segment with Ms. Meena Mansharamani, vice president for strategic initiatives at Pepsi-Cola North America.

This special segment will bring together two, leading-edge professionals for an engaging discussion that will highlight winning business strategies and practices as well as their individual experiences of challenge and achievement at one of the world’s best known and established consumer brands.

SAWLF Second Annual Congress 2006
Saturday, February 25, 2006
10:00 AM to 7:30 PM
PricewaterhouseCoopers LLP
300 Madison Avenue (SW Corner of 42nd Street)
New York, NY 10017

Anita Itty joins South Asian Women's Leadership Forum as contributing essayist. Each quarter, Ms. Itty will write on topics of leadership, identity, business & culture.

SAWLF is committed to the advancement of South Asian women in the workplace. In the June 2004 issue of Working Mother magazine, SAWLF's National Director is featured in Can We Talk? A candid conversation about race and career by Caroline Howard

Recent SAWLF Events:
JoinSAWLFat the Working Mother Best Companies for Women of Color Multicultural Conference, July 20-21, 2005 in New York City. SAWLF will host an interactive session for conference attendees from 5 - 6 PM on July 20. in Central Park West, Sheraton New York & Towers.

Asia Society & SAWLF present a season of special events highlighting Asian and Asian-American women business leaders, including:"Trailblazers: Asian Women Entrepreneurs" on May 4, 2005.

Special guest speakers include Shoba Purushothaman, CEO and Co-Founder, The NewsMarket and Geeta Anand, Senior Special Writer, Wall Street Journal.

Geeta Anand, Senior Special Writer, Wall Street Journal

Additional speakers to be announced. To register on-line, click here

SAWLF presents its inaugural Congress 2005 on Saturday, February 26, 2005 in Manhattan. Sara Mathew, Senior Vice President & Chief Financial Officer, The Dun & Bradstreet Corporation and Zeyba Rahman, Chairperson, World Music Institute and Producing Partner, Jungli Billi Productions will deliver the keynote address. Additional special guests and participants to be announced. To register on-line, click here

In December 2004, SAWLF presents Behind the Scenes:Women In Film Series at the South Asian International Film Festival (SAIFF) December 1 - 5, 2004 in New York City. SAWLF is proud to sponsor a selection of films: Meenaxi (2004); What r We Doin' Here & Ladies Special. For additional information, visit SAIFF

"Getting Real Success", Join SAWLF on October 19, 2004 as we explore the complexity of defining and achieving success amid converging personal and professional goals and demands with Subha Barry, First Vice President of Multicultural and Diversified Business Development for Merrill Lynch & Co., Inc.; Jeanine Prime, Director of Research for Catalyst; and Jyoti Chopra, head of South Asian business in Merrill Lynch Global Private Client’s Multicultural and Diversified Business Development Group. Additional speakers to be confirmed. To register, click here

Join the SAWLF table on Saturday, October 16, 2004 for Celebrating Women's Lives, the annual SAKHI Benefit Gala at Chelsea Piers. This special event features actress Nandita Das & the Vagina Monologues' Eve Ensler. For ticket information, please contact SAWLF

Join SAWLF on Sunday, September 19, 2004 for a special performance and reception with the UK comedy sensation, Shazia Mirza and THE LAST TEMPTATION OF SHAZIA. Click here to register. This event is made possible by the generous support of Western Union.

Join SAWLF at the Working Mother Best Companies for Women of Color Multicultural Conference, July 20-21, 2004 in New York City.


Ameena Meer became a writer when (in first grade) she was voted “most likely to have read every book in the school library.” But after that it took two decades of working as a journalist, dancer, editor, Asian-American activist and waitress to publish her first novel, Bombay Talkie (Serpent’s Tail/High Risk, US,1994).

An Indian of the diaspora, Ameena Meer is also one of New York’s most sought-after Creatives. Ameena realized her commercial talent while working with Neil Kraft at Calvin Klein, where she was given the opportunity to write the 1994 campaigns for Escape, which led to continued work on Eternity, cK one and Obsession. Meer’s succinct word choice on the brand revitalizing campaign, “Weather or Not,” for London Fog was an early sample of her spare, to-the-point style, as is Calvin Klein’s women underwear campaign, “What begins with a T?”; Bobbie Brown Essentials Cosmetics, “It’s your face. It’s your choice” and Macy’s/Federated INC’s, “Don’t Think Twice. Think INC.” Meer’s most recent work is renergizing on the Davidoff fragrance, Cool Water and Cool Water Woman. In Europe and Asia, she is adding a sense of humor to Wella’s Vivality shampoo (“Let Your Hair Live,”) and a soul to Koleston hair color, (“Find Your Balance”). Current campaigns include the spring A/X Armani Exchange, Lancaster campaigns, Jennifer Lopez fragrance: Glow by J.Lo (Fresh-Sexy-Clean) and Sebastian Haircare.

Meer revolutionized the way Oil of Olay sells moisturizer by creating an entirely new campaign geared towards the MTV generation (“Wear Sunscreen. Olay Complete.” and “Take Care. Oil of Olay.” ) The positioning, television and print advertising for Olaycolor is amongst Ameena’s work – “Live Life in Color” – in the U.S. and Europe. The position and advertising campaign for the relaunch of Halston (“Life American Style”); the Nathan David/Lycra for Men (“Be Prepared”) and the Mikasa Home Stores (“Your Table is Waiting”) are some of Meer’s commercial work emblazoned on buses, subways and billboards. She has also worked on an array of scripts, including DKNY Jeans and the CFDA’s tribute films to Liz Tilberis /Harper’s Bazaar in 1994 and Hushpuppies in 1995. Meer’s client list is as varied as it is extensive and includes Aveda, Elizabeth Arden, Estee Lauder, Donna Karan, Liz Claiborne, Via Spiga, Garnet Hill, Helena Rubenstein, Robert Lee Morris, The Limited, Bally, Sony and more. In 1998, Meer created Shiseido’s new girlpower line 5S (“Own Your Mind and Body”) that launched in Soho.

Ameena Meer’s journalism in English and French has covered everything from arranged marriages to Indian restaurant reviews to Salman Rushdie in Actuel, Allure, Bomb, the Daily News, Harper’s Bazaar, Interview, Mademoiselle, Paper and other publications. Her cross-cultural short fiction has been widely anthologized. She is a member of the prestigious Pen writers’ organization. Meer is currently working on a fictionalized account of her grandfather’s four wives.


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